KRIMMY THICKSHAKES Introduces India’s First Dessert-Style Thick Shake Concept

India’s dessert and beverage market has witnessed remarkable innovation in recent years, but a Hyderabad-based brand is now redefining how consumers experience thick shakes. KRIMMY THICKSHAKES, founded in November 2022, is pioneering what it calls India’s first dessert-style thick shake concept — a rich, spoon-worthy indulgence that challenges the traditional idea of milkshakes.

While milkshakes in India have typically been associated with light, drinkable beverages served with a straw, KRIMMY THICKSHAKES is positioning its creations as something entirely different. Instead of a drink, the brand presents thick shakes as full-fledged desserts — dense, layered and loaded with premium ingredients.

The concept behind the brand is simple yet powerful: a real thick shake should not be sipped quickly but enjoyed slowly with a spoon.

This philosophy is at the core of the brand’s identity. Each serving is carefully crafted to achieve a rich texture that encourages customers to savor every spoonful rather than gulp it down like a beverage. The brand’s commitment to indulgence has helped it stand out in a crowded dessert industry where differentiation is often difficult.

By redefining the experience of a thick shake, KRIMMY THICKSHAKES is creating a new category that bridges the gap between traditional milkshakes and premium desserts.

A New Dessert Category Emerging in India

The Indian food industry has seen rapid growth in specialty dessert concepts, but few brands have attempted to redefine an entire product category. KRIMMY THICKSHAKES is doing exactly that by introducing the concept of “dessert fusion thick shakes.”

These creations combine the richness of global dessert trends with the familiarity of Indian flavors.

Signature offerings such as Motichoor ThickShake, Kaju Katli ThickShake and Rasmalai Fusion bring traditional Indian sweets into a modern format. At the same time, international inspirations like Brownie Biscoff and Tiramisu ThickShake add a global twist to the menu.

This fusion approach has helped the brand appeal to a wide audience. Customers are drawn to the nostalgia of familiar Indian mithai ingredients while also enjoying the novelty of a contemporary dessert experience.

Industry observers note that this blend of cultural familiarity and innovation is a major factor behind the brand’s growing popularity.

Beyond Thick Shakes: A Complete Dessert Destination

While thick shakes remain the core focus, KRIMMY THICKSHAKES has expanded its menu to offer a broader dessert experience.

Customers visiting the outlet can also enjoy Hot Chocolate, Hot Melting Brownies, Premium Cold Coffees and a range of indulgent dessert options. This diversified menu strategy positions the brand not just as a beverage outlet but as a complete dessert destination.

Every product follows the same philosophy of richness, quality and visual appeal. The presentation of desserts is designed to enhance the overall indulgent experience, reinforcing the brand’s premium positioning.

By offering multiple dessert options alongside its signature thick shakes, the brand is able to attract a broader customer base and increase repeat visits.

Entrepreneurial Vision Behind the Brand

KRIMMY THICKSHAKES was founded by entrepreneur Reshaf Khandelwal, a Hyderabad-based business leader with a background in finance and marketing.

Khandelwal completed his BBA in Finance and Marketing from GITAM University in Visakhapatnam in 2010. Originally from Rayagada in Odisha, he has combined his business knowledge with a strong entrepreneurial vision to build the brand.

From the beginning, his goal was not just to open a dessert outlet but to build a scalable concept that could grow across cities while maintaining consistency and quality.

To achieve this, the brand has focused on establishing structured operational systems and standardized processes that ensure every outlet delivers the same experience.

Expansion with the Right Partners

As KRIMMY THICKSHAKES continues to grow, the company is actively exploring partnerships and franchise opportunities.

However, the leadership emphasizes that it is not seeking passive investors. Instead, the brand is looking for business partners who share its commitment to quality, operational discipline and customer-first values.

This selective expansion strategy reflects the company’s long-term vision of building a nationally and internationally recognized dessert brand.

By prioritizing strong partnerships and consistent standards, KRIMMY THICKSHAKES aims to scale without compromising the premium experience that defines the brand.

Redefining Indulgence in the Dessert Market

In a competitive food and beverage landscape, brands that create new experiences often stand out the most. KRIMMY THICKSHAKES is doing exactly that by transforming the humble milkshake into a luxurious dessert experience.

With its unique concept, innovative menu and focus on indulgent quality, the brand is carving a niche in India’s rapidly evolving dessert industry.

As consumers continue to seek richer and more experiential food options, KRIMMY THICKSHAKES is positioning itself at the forefront of a new dessert trend — one where thick shakes are not just drinks, but memorable indulgent desserts.