Hot Bull by Bacchus Spirits: A 15% ABV Innovation Changing India’s Alcohol Landscape

The Indian alco-beverage market is witnessing a bold new chapter with the launch of Hot Bull, a first- of-its-kind alcoholic beverage developed by Bacchus Spirits in collaboration with Crest Beverages, United Kingdom.

Positioned smartly between beer and spirits, Hot Bull is a category-defining innovation that delivers a powerful yet refined experience for today’s modern consumers. With an impressive 15% alcohol by volume (ABV), the drink offers triple the strength of regular beer — yet remains exceptionally smooth, fruity, and ready to drink.

“Hot Bull celebrates modern social culture — bold, expressive, and spontaneous,” said a spokesperson for Bacchus Spirits. “It’s for consumers who appreciate both strength and sophistication. The idea was to create a drink that’s strong enough to stand out, yet smooth enough to be enjoyed anywhere, anytime.”

A Drink Built for Modern India

Hot Bull represents the evolution of India’s drinking culture. As more consumers, particularly younger urban audiences, seek beverages that are both convenient and premium, Hot Bull perfectly bridges that demand gap.

With no mixers required and a refreshing fruity finish, it brings together the best of two worlds — the ease of beer and the boldness of spirits. Its deep amber hue, stylish packaging, and international formulation make it a standout choice for bars, lounges, and retail shelves alike.

“Hot Bull is not just another drink,” the company adds. “It’s a lifestyle choice — something that complements the energy and confidence of a generation that’s rewriting the rules of celebration.”

Crafted Through Global Collaboration

Behind Hot Bull lies a partnership between Bacchus Spirits, one of India’s most experienced distilleries with over three decades of manufacturing excellence, and Crest Beverages, a UK-based expert in fine spirit craftsmanship.

The collaboration combines British expertise in formulation with Indian insight into market preferences. The result is a drink that is both globally refined and locally relevant, crafted with precision, quality, and attention to detail.

Key Product Highlights

15% ABV: Triple the strength of standard beer

Smooth, Fruity Taste: Refined profile with zero bitterness

Ready-to-Drink Format: No blending, no soda — just chill and pour

Deep Amber Appearance: Premium visual appeal for upscale settings

Crafted by Experts: British formulation, produced under Bacchus Spirits’ quality standards

Hot Bull is more than a beverage — it’s an experience. It’s designed for people who want a drink that fits their dynamic lifestyle: powerful, elegant, and effortless.

Nationwide Rollout and Growth Plans

Following successful pilot launches in select markets, Hot Bull is now entering major urban centres including Delhi, Mumbai, Bengaluru, and Pune. Bacchus Spirits plans a phased national rollout, focusing on premium retail, pubs, and modern trade channels.

The company aims to position Hot Bull as India’s leading premium ready-to-drink (RTD) brand, capitalizing on the rapid growth of the RTD segment — one of the fastest-expanding categories globally.

As Indian consumers continue to embrace innovative, convenient alcoholic beverages, Hot Bull is set to become the drink of choice for the country’s young, ambitious, and style-conscious generation.

Investment and Franchise Opportunities

Beyond its product success, Hot Bull also presents a compelling business opportunity.

Bacchus Spirits is inviting entrepreneurs, investors, and distributors to partner in the brand’s growth through exclusive franchise and state-level distribution rights. The company’s 32-year manufacturing legacy, robust supply chain, and marketing expertise ensure a stable and profitable platform for long- term partnerships.

Advantages for Business Partners:

Exclusive regional and state franchise rights

High ROI with premium product positioning

Low operational costs — no blending or mixing infrastructure required

Full backend and marketing support from Bacchus Spirits

Access to a rapidly growing consumer segment

This partnership-driven model offers investors a chance to be part of one of India’s most dynamic liquor launches — backed by a trusted name in premium beverage production.

About Bacchus Spirits

Founded over three decades ago, Bacchus Spirits has established itself as a symbol of quality, innovation, and trust in the Indian alco-beverage industry. Known for its award-winning whiskies, gins, and vodkas, Bacchus has a strong legacy of blending tradition with modern innovation.

With Hot Bull, the company continues its mission to push boundaries and introduce world-class products tailored to Indian consumers. Its partnership with Crest Beverages (U.K.) reflects Bacchus’ global outlook and commitment to excellence.

Join the Hot Bull Revolution

With its bold flavour, refined strength, and modern identity, Hot Bull is poised to redefine the way India drinks. The launch marks the beginning of a new era in the country’s alco-beverage scene — one where convenience, taste, and style coexist in a single bottle.

Hot Bull isn’t just a drink; it’s a movement that represents freedom, friendship, and fearless celebration.

For Partnership and Media Inquiries

📩 info@bacchusdistilleryindia.com

🌐 www.bacchusspiritsglobal.com